The transmission model relates communication to the idea of transportation in that it is straightforward and is sent from a sender, through a medium, to a receiver.
Source ---> Message ---> Receiver
The challenge with this communication model, is to have the message that is transposed by the sender to be understood by the receiver in the same exact way. In this model, it is assumed that the effect of the message is relatively direct between the source and the receiver.
The Cultural Model
In the cultural model, communication is described as a shared space of meaning. Specifically, our ability to communicate with one another is not linear, but based on the fact that we have a shared culture or common reality and that is was enables us to both send and receive messages.
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